This year’s competition is the first time we are giving you, the talented photographer, the chance to be showcased in the future paper publication of our growing magazine. Our theme, ‘Euphoria’, is deliberately open to interpretation. A euphoric event might be something that everyone could witness, something objectively euphoric; or, equally, a euphoric moment might be a completely subjective and intimate experience. Euphoria could be the topic of your whole photograph, or it could simply be the conceptual inspiration for your piece of art. The way your work connects to ‘Euphoria’, that state of ecstasy that has fascinated philosophers, poets and artists for centuries, could be direct or indirect, obvious or obscure, a murmur in the dark or an explosive cry in a dazzling flash. The choice is yours: whatever your connection with Euphoria is, you are in with a chance to win.
‘Euphoria’ comes from the Greek word ‘Euphoris’. ‘Euphoris’ refers to fertility, regeneration, the stuff of creation itself. This might sound a bit different to how we use the word ‘Euphoria’ nowadays, where we tend to use ‘Euphoria’ to describe overwhelming bliss or rapture. We’re happy with any interpretation of Euphoria you might have, though, be it subjective or creative; Romantic or Greek; brand new or ancient. Your photograph might be an attempt to convey your own euphoria to other people. Or, less obviously, it might be inspired by Euphoria, merely sown in the fertile soil of a euphoric moment. We are interested in your interpretation of the theme: there are no rules or boundaries.
Euphoria also stands for a manifesto for optimism in photography. Indeed, we noticed a sort of feeling of depression amongst our peers and we definitely wanted to get rid of it. We heard too many photographers say that photography has become obsolete and pointless. We do believe that this is not so. We do believe that photography has reached a turning point in its history. New techniques provide new aesthetic experiences that urge to be shared. Moreover, we are now able to share our art quicker than a lightning, so let’s take an advantage of that. Photography, more than ever maybe, appeals to be explored again. It is now up to you to show what this art means to you.